Interjet
AIRLINE
/ MEXICO · USA · LATIN AMERICA
2018
On the market
CONTRIBUTION
· Brand Strategy
· Visual Identity
· Livery
· Experience Design
· Advertising
Interjet is the third largest airline in Mexico, flying to destinations such as Canada, USA, Central America, Colombia, Ecuador and Peru.
The challenge: define a value proposition for Interjet and the brand experience, visual and verbal, that helps to reflect it. Raise a Low-Cost Airline to the level of Legacy Airlines, offering all the economic benefits of one, added to the experience of the other.
AGENCY
LANDOR & FITCH
