Projects | Cinepolis – Damian A. Arce

Cinepolis

MOVIE THEATER CHAIN
/ GLOBAL

2019

On the market

CONTRIBUTION
· Brand Strategy
· Brand Architecture
· Visual Identity
· Brand Activation

Cinépolis is the biggest cineplex chain in Mexico with 427 theaters in 97 cities. It is also the largest chain in Latin America and the fourth largest in the world, with over 624 theaters, 5,000 screens and over 27,177 employees throughout Mexico, Guatemala, England, Panama, Chile, Colombia, Brazil, Spain, India, Oman, Bahrain, Saudi Arabia and the United States.

The challenge: create a brand new experience look & feel for a global brand that could represents the experiences of living all the emotions of the cinemas. Not just only through the movie theaters, although all the new platforms that now-days are growing and growing.